The year in brief
Despite a challenging market and external environment, we delivered a strong full-year performance with organic growth of 16.3% and an operating margin of 10%, while implementing the largest operational change in the company's history: the move to our new warehouse and office.
Ebba Ljungerud, CEO
Net revenue
784 MSEK
EBIT
79 MSEK
Cash and cash equivalents
242 MSEK
Website visits
48 million
Trustpilot-value
4,6 average
New customers
270 thousand
(See definitions and rationale for key figures)
Selected key figures
(See definitions and rationale for key figures)
| January - December | ||
|---|---|---|
| SEK thousand if not stated otherwise | 2025 | 2024 |
| Net revenue | 784 390 | 694 847 |
| Net revenue growth | 12,9% | -1,0% |
| Organic net revenue growth | 16,3% | -1,0% |
| Gross profit | 496 316 | 432 022 |
| Gross margin, % | 63,3% | 62,2% |
| Operating profit (EBIT) | 78 508 | 60 705 |
| Operating margin (EBIT margin), % | 10,0% | 8,7% |
| Profit for the period | 62 496 | 51 771 |
| Profit margin, % | 8,0% | 7,5% |
| Earnings per share, SEK | 3,01 | 2,49 |
| Number of website visits, million | 47,8 | 34,7 |
| Number of orders, thousand | 380 | 327 |
| Average order value (AoV), SEK | 2 901 | 2 940 |
| Average return rate, % | 14,8% | 14,3% |
Financial goals
Rugvista's strategic framework and financial goals were adopted in connection with the company's listing in 2021. During 2025, the company has worked through and updated the framework to clarify Rugvista's direction and guide us in our mission: – We help people to a home to love. In connection with this, the board has decided on updated financial goals that reflect the company's development and plans going forward.
Financial goals in the medium to long term and dividend policy
- Growth: double-digit organic growth (the previous goal was to organically increase net sales by around 20%).
- Profitability: the company aims to maintain an EBIT margin of over fifteen percent (unchanged)
- Dividend policy: the group invests its resources in growth and business development. In addition, Rugvista Group's goal is to distribute up to 50% of the year's result to shareholders.